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Consumers are now beginning to take cognizance of the activities that go on behind the scene to make fashion wear. Users are now concerned about maker conditions and the effect of the manufacturing process on the environment. A survey carried out by consumer goods forum shows that over 80% of consumers are ready to usher in a new era of sustainability that’ll support brands that are ethical, eco-friendly, and transparent. This shows that the average consumer is ready to purchase from a brand that supports sustainable fashion, so what’s holding them back?
A major perception that’s stopping the populace from buying from sustainable fashion brands is the myth that sustainable fashion is only for the highs in society. This has been keeping the average consumer out of stores that deal in a sustainable fashion. However, while we can’t deny the fact that some sustainable brands are pretty expensive, brands like Girotti and others into mass customization are doing well in making sustainable fashion within reach of the masses.
HOW TO BUILD A SUSTAINABLE CLOSET ON A BUDGET
Having a sustainable lifestyle is more than just purchasing fashion wears from sustainable brands. In fact, sustainability starts with consuming less. Here are ways for a fashionista to be sustainable irrespective of his/her budget:
A very effective way to reduce the amount of waste in your closet and landfill is by hosting a clothing swap. Clothing swap helps you to shop another person’s closet while putting a dent in fast fashion at the same time. Irrespective of how you host the event, whether it’s through Meetup, Facebook, Elite, or word of mouth with neighbors and friends, you’ll definitely see some fashion wears that’ll appeal to you. ment is a dicey position.
In the U.S., it is estimated that the average woman has 30 fashion wears in her closet that they’ve barely worn—this figure amounts to over 112 million tons of textiles in landfills annually.
Vintaged. Thrifted. Co-Signed. Recycled.
It’s best to recycle a wardrobe item after about 30 wears—provided that items are still in good condition. You can make search the internet for clothing donation programs that are within your vicinity. Or you can even learn how to recycle that fashion wear itself.
Reuse a fashion wear by practicing second-hand shopping. How people perceive second-hand shopping has evolved over the last ten years. This has gone from an act of charity and the stigma of putting on second-hand clothing to the digital age of finding a vintage outfit.
BENEFITS OF SUSTAINABLE BRANDS
Here are some reasons why you should switch from fast-fashion industries to a sustainable fashion brand:
1. It is of top quality
A major reason why sustainable brands have top quality is that they make use of trained hands and sophisticated tools. Unlike the fast-fashion industry that churns out bad fashion wears due to exploitation. Generally, the process of making non-sustainable fashion wears involves abusing both the planet and the workers involved.
By prioritizing sustainable brands, you can be certain that individuals involved in the manufacturing process are well paid. Also, sustainable brands are made to last while fast fashion brands are made to be disposed of quickly so that you can buy more.
2. Save the planet
Fast fashion industries add very harmful chemicals to your fashion wears, and those chemicals don’t just affect your clothes but also the earth. Non-sustainable brands affect both the people and the environment.
As a matter of fact, the fashion industry has been rated as the second biggest source of pollution in the world. A publication by World Bank shows that over 17% of water pollution caused by industrial processes is a result of treating and dyeing fashion wears.
Non-sustainable fashion processes harm the local ecosystems, make sources of water undrinkable, and pollute the river with chemicals. Use brands that practice sustainable fashion to save both lives and the environment.
3. Custom-made style
Suppose the fact that they have ethical and environmental benefits is not enough. Some sustainable fashion brands like Girotti focus on mass customization. This is unlike fast fashion brands that have thousands of fashion wears that are identically styled and are made repeatedly for multiple users. The probability of turning up to a party in the same outfit as another person is high.
Brands into mass customization are different. With such brands, fashion wears are produced only when a customer demands it. If you patronize only brands into mass customization, then your closet will stand-out.
4. They last longer
Due to the top-notch quality of sustainable fashion wears, they tend to last longer than fashion wears from fast fashion industries. This reduces the need to purchase more fashion wears, and it’ll also improve the level of satisfaction you’ll get from purchasing the outfit.
Sustainable fashion has moved from being seen as an elitist taste to one that’s the desire of an average fashionista who’s educated about the benefits. Some sustainable fashion brands have also ensured that their fashion wears are within reach of the consumers. As such, with a little desire and effort, you can start buying from sustainable fashion brands to save humanity and the environment.